A guide to choosing the right SEO company for your business

22/01/2018 Comments Off

	How long has the SEO company been in business? Unfortunately, in the SEO industry it is not uncommon to find a one-day company. Many of them use spam tactics, which increases SEO for a short time. But in the end this destroys the overall ranking of the site. And the SEO company turns off its activities and moves to a new address. These companies are aimed at obtaining quick profits, they are not designed for long-term cooperation and are not able to provide quality services.
	What is the philosophy of the firm when it comes to working with clients? A more comprehensive approach is used by reputable SEO companies when it comes to raising their customers’ ratings. This should be clear from the general philosophy of the firm. These companies are much more focused on building mutually beneficial relationships and will have a list of customer testimonials and test cases demonstrating the capabilities that they have.
	What performance indicators (KPI) is the firm guided by? When discussing SEO optimization, it’s pretty easy to get confused in professional slang. Terms such as backlinks, keywords and ratings are used regularly in the strategy discussion. Although the terminology is important, if you are working with a good SEO company, they should be able to translate the lingo into clear language for their clients. At the beginning of the interaction, you will be asked questions, discussing various options and options, determining which ones are best suited for your particular company. Using social networks, pay per click and organic options, a legitimate SEO company will be able to develop a plan that will help your company achieve its chosen goals. Would you like to attract new people to your business? If you are looking for a conversion, a good company will focus on it. Ultimately, this should increase sales, which are the most important indicator of development.
	What is the philosophy of link building and company content? Quality should be given more attention than quantity. Getting a certain number of good backlinks coming from high-quality sources is not something that can be predicted. Therefore, any firm, promising a large number of such links, should be questioned. Participation in dark schemes SEO can never produce the desired result. Such schemes, as a rule, include the purchase of links. Really good search engine optimization is based on building strong relationships with your customers along with quality content marketing.
	What is the company’s keyword strategy? Users more than ever for search use full sentences, keywords with long phrases and a natural language instead of using just a few keywords. If you are offered to use short keywords as part of the strategy, be very careful. In recent years, keyword strategies have changed, so now the focus is on long phrases, and not just “golden keywords”. Although still many customers believe that in this way they will be able to attract high traffic.
	Which reporting process does the SEO company use? If the SEO company you are considering is evasive about this issue, you should not cooperate with it. Get statistics in our digital world easily. However, clarification of “why” and “how” can provide the maximum return on investment. Perhaps your traffic has increased, but can your SEO company tell you what and where exactly the traffic comes from? The ideal company will provide you with monthly reports that will give an instant overview of the overall state of your business along with a reliable growth plan. If you can test the chosen strategy in practice and see working links, this is what you need.
	What does intuition tell you? Your flair is often the best, which you should listen to when hiring someone new for any project. Talk to the performers, arrange an appointment with them and see if you will be comfortable in communication. Even if most things at first glance seem well-tested, if you are confused at the bottom of your heart, then it’s better to listen to this quiet inner voice. Perhaps you already noticed that your intuition often told you the right decisions. These tips will help you choose the right SEO company that will bring you closer to the top of the search engine results and help your sales.

This post is also available in: Russian

About the author:

Vadim Steblinskiy

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